Your Privacy Matters

1. Who We Are

The Lofi Tapes is an independent music platform that provides music releases, playlists, livestreams, artist content, merchandise and related digital experiences.

Throughout this Privacy Policy, "The Lofi Tapes", "we", "our" and "us" refer to the operators of this website.

2. Information We Collect

Depending on how you use our website, we may collect:

• Name (where provided)
• Email address
• Newsletter subscription information
• IP address
• Browser type
• Device information
• Country or approximate location
• Pages visited
• Session information
• Cookie preferences
• Purchase information (where applicable)
• Messages submitted through our contact forms

3. Newsletter

If you subscribe to The Lofi Tapes Newsletter, we will store your email address securely and use it to send:

• New music releases
• Playlist updates
• Livestream announcements
• Artist news
• Merchandise launches
• Special promotions

You may unsubscribe at any time using the unsubscribe link included in every newsletter or by contacting us directly.

4. Cookies

Our website uses cookies to improve your browsing experience.

Cookies help us:

• Remember your cookie preferences
• Improve website performance
• Understand visitor behaviour
• Maintain secure sessions
• Improve user experience

You may disable cookies in your browser settings, although some features may not function correctly.

5. Analytics

We use website analytics services, including Google Analytics, to understand how visitors interact with our website.

Analytics information may include:

• Pages viewed
• Time spent on pages
• Traffic sources
• Device type
• General location

This information is aggregated and is not used to personally identify visitors.

6. Third Party Services

Our website may link to or embed content from third-party platforms including:

• YouTube
• Spotify
• Apple Music
• Deezer
• SoundCloud
• Amazon Music

These services operate under their own privacy policies and terms of service.

7. How We Use Your Information

We use collected information to:

• Provide our services
• Improve website performance
• Respond to enquiries
• Send newsletters (where consent has been given)
• Protect against abuse and fraud
• Maintain website security
• Comply with legal obligations

8. Data Security

We implement reasonable technical and organisational measures to protect your personal information against unauthorised access, alteration, disclosure or destruction.

While no internet transmission is completely secure, we continuously work to safeguard the information entrusted to us.

9. POPIA Rights

In accordance with South Africa's Protection of Personal Information Act (POPIA), you have the right to:

• Request access to your personal information
• Correct inaccurate information
• Request deletion of your information where applicable
• Withdraw consent for marketing communications
• Object to certain forms of processing

10. Data Retention

We retain personal information only for as long as necessary to provide our services, comply with legal obligations, resolve disputes and enforce our policies.

11. Children's Privacy

Our services are not intended for children under the age of 13 without parental or guardian supervision.

12. Changes To This Policy

We may update this Privacy Policy from time to time. Updates will be published on this page together with the revised effective date.

13. Contact Us

If you have any questions regarding this Privacy Policy or your personal information, please contact us through our Contact page.

Contact Us